Nike Magneto

1995 – 1997

Nike’s vision was certainly blurred when it came to its Magneto eyewear. Cool looking - yes, endorsed by star athletes - yes, named after a comic book superhero - double yes! The trouble was having to glue a magnet to your head to clip the eyewear on to the magnets. Wait… what?  

Additional info:

Fastcompany - Why Nike Killed “Magneto,” Its Futuristic Eyewear Product