Mobile ESPN

What Were They Thinking
Written By

2005 – 2006

With this new phone, the sports TV channel ESPN promised sports fans all sports all the time in the palm of their hand. The phone gave exclusive access to score updates, video content, highlights, and continuous sports news.

But the phone was ugly and clunky, and the subscriptions cost up to $225 per month. Mobile ESPN failed and cost the company millions of dollars. They should have listened to Steve Jobs when he told the company’s president, “Your phone is the dumbest f***ing idea I have ever heard.”

Additional info:

Vice - The Embarrassing Failure That Made ESPN a Mobile Juggernaut

The New York Times - Mobile ESPN to End Service Aimed at Sports Customers

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