Kodak Digital Camera

1888-2012

Kodak invented the digital camera in 1975, and twenty years later the first digital cameras were taking over. Kodak’s technological innovation was impressive, this DC-40 model was very successful. 

However, the company’s stubbornness to hold on to its old business model ultimately led to its bankruptcy. Rather than fully embracing the emerging digital revolution, they insisted on making money from printing photos and selling expensive photo paper. But sharing photos was more important than printing them. Kodak went bankrupt in 2012, the same year Instagram was sold to Facebook for $1 billion

Additional info:

Harvard Business Review - Kodak’s Downfall Wasn’t About Technology