Juicero - Expensive Juicer

2016 -2017

The Juicero was a sophisticated device for fruit and vegetable juicing. This revolutionary juice press sold for €700 and used single-serving packets of chopped fruits and vegetables that were sold exclusively by subscription. The machine was Internet-connected and scanned the best-before-date before pressing the fruit with its special mechanism.

Everything was going well until a video was published on YouTube showing that the juice packs could be squeezed by hand just as easily and effectively as with the expensive juicer. Basically, the over-engineered machine was completely useless. It lasted 16 months on the market.

Additional info:

Cnet.com - Juicero is still the greatest example of Silicon Valley stupidity

TheVerge - Juicero, maker of the doomed $400 internet-connected juicer, is shutting down

TheGuardian - Squeezed out: widely mocked startup Juicero is shutting down

The video that showed that the juicer was stupid: