Febreze Scentstories

2004

Febreze Scentstories was an air freshener that looked like a CD player. The CD-like discs were inserted and the Play button pressed to produce different aromas. The special aromas had titles such as “Wandering Barefoot on the Shore” and “Relaxing in the Hammock.”

The TV commercials for Scentstories featured music superstar Shania Twain. The consumers were confused by the commercial’s association with music, together with the product’s resemblance to a CD player. Is it a music player and an air freshener? This ambiguity led to its failure.

 Additional info:

Dailydot.com - The forgotten history of Febreze scented CDs, a profoundly weird device that wanted to create a symphony of smells.