Coolest Cooler

What Were They Thinking
Written By

2014

This crowdfunding campaign on Kickstarter promised a high-tech party cooler with a blender and a Bluetooth speaker. And big wheels for easier transport. It was one of the most successful Kickstarter campaigns ever and raised more than €13 million. Backers paid €200 for the cooler.

Five years later, backers had still not received their coolers. And worse yet, they were for sale on Amazon for only €99. Business Insider wrote “Backers of the Coolest Cooler were expecting a portable party. Instead what they got was a lesson in how crowdfunding really works.”

Additional info:

The Verge - Crowdfunding disaster Coolest Cooler is shutting down and blaming tariffs for its downfall

Business Insider - How the Coolest Cooler went from one of the most successful Kickstarters ever to the site's 'biggest disaster'

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