Coca-Cola Blak
2006-2008
Coca-Cola spent two years developing this cola-coffee concoction, in the hopes of tapping into the growing premium coffee market. The beverage was launched in 2006 and was aimed at adult consumers, more specifically the “over-30, savvy, sophisticated achiever.”
The only explanation Coca-Cola ever offered for the drink’s failure was that it might have been the taste, described as “an adult Cola taste,” which evidently wasn't for everyone. The story of BlāK shows us that even for gigantic corporations, with enormous resources and deep consumer insights, failure is always an option.
Update: Coca-Cola has recently re-launched a very similar drink. Due to evolving trends and palates, the company thinks the public is ready. Ready to appreciate Bläk. The new drink is called Coca-Cola Plus Coffee and is already available in some countries.
Additional info:
CNN Business - Coca-Cola thinks Americans are finally ready for Coke with coffee
Coca Cola Blak commercial: