Bic for Her

2011

The Bic Company is perhaps best known for its low-cost razors, cigarette lighters, and ballpoint pens. In 2011, they launched a line of pens specifically designed “to fit comfortably in a woman's hand.”

The sexist idea that women need special pens was mocked from day one. The customer reviews on Amazon about Bic For Her are much funnier than anything we could ever come up with.

Additional info:

Amazon.com - read these product reviews. Enjoy!

Forbes.com - "What were they thinking?"

And Ellen's video is - even if you dislike her/her show - well worth a watch: